Marketing! The necessary evil. Those tasks that linger at the bottom of my to-do list until they get moldy and frightening. 😋 In true suck-it-up-buttercup style, I’m cramming all my overdue marketing tasks into a single week.
Marketing Week Activities: Completed - I made a landing page for my author newsletter. - I’ve set up automation in Mailchimp. Every newsletter subscriber will get a welcome email from me, and an invitation to download my first book for free. - I created a book list with all my books and purchase buttons on one page. - I designed a newsletter template with a nice header graphic and a link to my book list at the top of each message. - I sent out a newsletter to my current subscribers with the (same) free book, plus information about my new series and my upcoming appearance at Bouchercon. - I hired a cover designer for my next book. - Pinned the newsletter to the top of my Twitter feed.
My newsletter graphic:
- Add more distribution channels for my books
- Update my book list with those new buttons and links
- Prep for Bouchercon panel
- Set up (and track) a paid book promotion
Zoom zoom! I’d write a conclusion to this post, but all this marketing has left me weary. 😴